Instaffo is a real asset for medium-sized companies with small recruiting teams. The workflow is clear, the candidate quality is high, and we save a tremendous amount of time. Especially in the tech sector, this has been a real game changer for us.
Before: The challenge without Instaffo
As Germany's largest marketplace for sustainable products, Avocadostore was specifically looking for tech talent who not only had the necessary skills but also a strong understanding of values. However, the shortage of skilled workers, a limited local talent pool in Hamburg, and increasing competition from international employers made recruiting increasingly complex. In addition, the recruiting process had long been handled directly by the CTO—a setup that could not be scaled in the long term.
Negative consequences
- Limited access to relevant talent due to regional restrictions
- High strain on internal resources, especially on the CTO
- Low response rate to headhunter and agency inquiries
- Lack of differentiation in the highly competitive engineering market
Now: Recruiting with Instaffo
With Instaffo, Avocadostore has successfully expanded its search radius to cover the whole of Germany, finding new talent with a high cultural fit. Use of the platform is closely linked to the newly created People & Culture team, which coordinates the process and passes on pre-qualified talent to the CTO:
- Remote-first approach: Targeted recruiting across Germany
- Efficient workflow: Clearly defined roles between People & Culture and CTO
- High-quality pre-selection: Instaffo delivers directly suitable talent
- Strong employer branding: Company profile, job ads, and chat communication tailored to the target group
Positive Outcomes
- Three successful hires: 1x front-end developer, 2x engineers
- Effective use of the platform thanks to skill definitions and candidate feedback
- High cultural fit: values and mindset align with the company mission
- Talent rotation between roles based on strengths and potential
- Significant time savings due to elimination of scouting and clear processes
“For us, Instaffo is the perfect combination of a powerful platform and a valuable talent pool. The clear process was particularly helpful, enabling us to quickly recruit top talent with the right mindset for our sustainability goals.”
Conclusion
With Instaffo, Avocadostore has found a way to achieve sustainable growth in its tech team efficiently and in line with its values. The platform not only makes it easier to search for talent, but also supports cultural fit with tools, advice, and process structure. Instaffo offers a measurable advantage, especially for medium-sized companies with limited resources.
