To win top talent today, we have to find new ways and choose exactly the right channels for every position. That is exactly why we rely on Instaffo – and the results prove the approach right.
Before: OMR's challenge without Instaffo
A strong employer brand does not solve every recruiting problem. OMR received applications reliably, but not for every position. The more specialised and senior a role was, the less often traditional recruiting channels worked.
That is exactly where the two positions sat: a Go-To-Market Engineer for OMR Reviews and a CRM Product Lead. Both require a precise profile of experience, skills and specific requirements. Neither could be filled through organic channels.
The consequences:
- Senior and specialist roles stayed open longer than planned
- High application volume, but few suitable applications for narrow profiles
- Active sourcing tied up the team's time without delivering reliably
- Departments waited for hires that did not come
Now: OMR recruiting with Instaffo
OMR activated several positions on Instaffo, specifically the hard-to-fill ones. The existing channel mix stayed the same. Instaffo covered exactly the gap that OMR's strong employer brand leaves open.
What helped:
- Pre-qualified talent pool: salary expectations, skills and willingness to change jobs are clarified upfront
- Focus on the roles where organic channels do not work
- Direct chat with talent instead of application documents and waiting time
- Quick start: the team works with Instaffo without any training
- Success-based model: costs only arise when a hire is made
Results
- Both talents found through Instaffo: Go-To-Market Engineer and CRM Product Lead
- Neither role could previously be filled through OMR's own channels
- Instaffo covers the roles the employer brand does not reach
- The recruiting team keeps control over selection and process
- No upfront budget for a channel that still has to deliver
What OMR says
“Everyone knows: today's job market is more challenging than ever. To win top talent today, we have to find new ways and choose exactly the right channels for every position. That is exactly why we rely on Instaffo – and the results prove the approach right. Thanks to the platform's data-driven and targeted matching approach, we were able to fill two absolutely critical key positions at OMR:
- Go-To-Market Engineer: For this highly specific interface role, Instaffo helped us reach the right talent pool directly and without wasted reach.
- CRM Product Lead: A strategic key role for which, thanks to precise matching, we were able to win experienced product expertise in record time.
Once again, the collaboration shows: with the right tools and a flexible recruiting mix, outstanding results are possible even in a demanding and highly dynamic market.”
Kaya Kruse, Head of People at OMR (translated from German)
Conclusion
OMR shows that a strong employer brand and a specialised talent pool go well together. Visibility helps with roles that many people are looking for. For senior and specialised positions, what counts is direct access to suitable talent who are open to a move.
For OMR, Instaffo closes exactly this gap: pre-qualified profiles, and costs only when a hire is made. Two positions are filled that would otherwise have stayed open through OMR's own channels.
